Chick-fil-A made news again this week—complete with calls to boycott the fast-food chain—in response to ire over the company’s stance on diversity, equity, and inclusivity (DEI). Of course, Chick-fil-A is no stranger to such controversy, but this time it came from those who have typically been on the other side of the outrage. The company’s DEI policy garnered attention on Twitter and quickly went viral from those who assumed that it pushes similar “woke” policies to those often denounced by conservatives. Erick McReynolds, the company’s vice president of DEI, was a focal point of the controversy, though more for the existence of his position than for anything he said or did.What’s most peculiar about the recent outrage, however, is that there is nothing new about Chick-fil-A’s stance. Their DEI policies date back to 2020 and do little more than formalize their long-held position that they do not discriminate on the basis of race, religion, sexuality, physical condition, or a host of other descriptors. That approach is good for business, good for the gospel, and also what every company is required by law to do when it comes to hiring staff and serving customers.